- Organic traffic growth rate
- Organic traffic by country/region |

Keyword Rankings

KPI Description Metrics
Keyword Rankings The position of Audi’s web pages in search engine results for relevant keywords and phrases. - Average ranking position
- Percentage of keywords in top 3/5/10 positions
- Ranking improvements over time

Conversion Rate

KPI Description Metrics
Conversion Rate The percentage of organic website visitors who take a desired action, such as making a purchase or filling out a lead form. - Overall conversion rate
- Conversion rate by traffic source (organic, paid, referral, etc.)
- Conversion rate by landing page

Technical SEO Metrics

KPI Description Metrics
Technical SEO Metrics Indicators of the technical health and optimization of Audi’s website. - Site speed (page load time)
- Mobile-friendliness
- Indexation rate
- Crawl errors

Brand Awareness and Reputation

KPI Description Metrics
Brand Awareness and Reputation Measures of Audi’s online visibility, brand sentiment, and reputation. - Brand search volume
- Branded organic traffic
- Mentions and reviews (positive/negative)

Tracking and Analyzing Audi’s SEO Performance

Data Collection and Visualization

To effectively track and analyze Audi’s SEO performance, the company should leverage a comprehensive data collection and visualization approach. This may involve the use of various SEO and web analytics tools, such as Google Analytics, Google Search Console, and industry-specific SEO platforms. By consolidating and visualizing this data, Audi can gain valuable insights into their SEO performance and identify areas for improvement.

graph LR
    A[Data Sources] --> B[Data Collection]
    B --> C[Data Consolidation]
    C --> D[Data Visualization]
    D -->